Designed to delight customers with sporty stance, cutting-edge technology and unmatched ownership experience, Ford India today launched its all-new Figo at introductory prices starting from Rs.4.38 lakh (Ex Showroom, Coimbatore).

“Built on Ford’s latest global platform, the all-new Figo is an able and worthy successor to one of Ford’s most well-known and trusted nameplates in India,” Lakshmi Ramkumar, General Manager, Dealer Development, Ford India, said at the launch. “An outstanding value for money package, the new Figo is cleverly built to appeal to
the Indian consumers who don’t want to compromise on looks, practicality, safety,
cutting-edge technology and above all, exceptional fuel efficiency,” he said.

This raised the bar in the country’s fast-growing compact car segment with its clever value-for-money proposition. Stating that the model was equipped with driver airbag across the entire range, Lakshmi Ramkumar said that from the second variant onwards, the new Figo would offer standard dual front airbags across the entire line up.

This is the only car in its segment to offer up to six airbags – including side and curtain airbags — for all round protection, he said.