Coimbatore : City-based Ekki Group of India, manufacturers of Ekki and Deccan brand pumps and systems, has entered into a definitive agreement with Homa Pumpenfabric Gmbh to create a focused waste water joint venture pump company, to serve India and its neighboring markets.

Set up with a long term strategy to serve the country’s needs, this partnership was expected to strengthen Prime Minister Narendra Modi `Make in India’, `Clean India’ and `Skill India’ mission.

Being the first ever Indo-German Joint Venture in the pump industry, the objective was to bring to India and neighbouring markets a range of outstanding highly efficient and reliable German quality waste water pumps and systems benefiting from the collective strengths of both the companies, EKKI Director Kanishka Aruugam said.

The partnership would enable HOMA to significantly expand its global reach into this part of the world, while EKKI would gain access to the iconic German HOMA brand, and its cutting edge wastewater pumping systems, enabling it to offer a wider range of pumps for India and nearby markets, he added.

The two firms were also looking at setting up a new manufacturing facility here to serve India and neighboring markets.

The alliance would be headquartered in Coimbatore with HOMA Chief Executive Dr Klaus Hoffmann as Chairman and Kanishka Arumugam as chief executive of the JV supported by Vasileios Petridis and Arumugam Periasamy as directors.

Homa had a market presence in more than 100 countries and was one among the top five waste water pump manufacturers in the world with a complete range, cache quality and technology in its segment. “We couldn’t have a better partner to foray into the waste water pump segment, Kanishka said.

HOMA chose EKKI over other manufacturers in India and China due to its best in class manufacturing facilities, high quality consciousness and trusted long-term family values, Hoffmann said.