Coimbatore – Driven by the unwavering commitment to enhance the quality of people’s lives, Amway India, one of India’s leading FMCG Direct Selling companies, embarked on a mission to empower individuals in adopting healthier lifestyles. As India eagerly embraces the annual celebration of International Yoga Day, Amway India took center stage in emphasizing the profound significance of nutrition and yoga in achieving holistic well-being. With a vision to help people live better, healthier lives, Amway strives to ignite a transformative journey. And, as part of this Amway India organized series of virtual and physical yoga sessions along with expert speaker programs covering close to 2000 fitness enthusiasts across the country. The program was designed to spread the message on optimal health with a combination of good nutrition and regular physical activity such as yoga practices.

While reflecting on this occasion, Gursharan Cheema, Sr. Vice President, North & South, Amway India, said: “At Amway, we are steadfast in our conviction regarding the transformative power of nutrition and physical activity as the cornerstones of optimal health and wellness. As a global leader in nutrition, we firmly believe that wellness is multi-dimensional, encompassing physical, mental, emotional health and adequate nutrition. Good nutrition, an active lifestyle, and inner well-being are all interconnected. In recent times, the discussions around gut health have gained significant momentum, highlighting the undeniable link between the brain and the gut, also known as the ‘second brain’. The food we eat can have a profound impact on our body and mind, hence the right diet can bring us in the right frame of mind when processed through a healthy medium of gut. Towards this, Amway, powered by Nutrilite, reinforces the importance of balanced and nutritious diet, as well as managing stress through practices like yoga or meditation. Yoga is as much about the body as it is about the mind, an ancient practice which has long recognized the connection between the gut and brain, predating the scientific understanding of the gut-brain axis influencing mood, emotions, and overall well-being.”

As part of the Fitness Mates community campaign, Amway South launched a week-long Yoga Challenge starting June 19, 2023, with the goal of promoting optimal health through yoga. The campaign involves a series of physical and virtual sessions targeting all age groups