As a step towards strengthening the brand’s retail footprint across the country, ASUS India, today launched a Hybrid (Pegasus& ROG) store in Coimbatore,Tamil Nadu.

With an area spreading across 700 sq. feet, the store displays Consumer Notebooks, ROG PCs and Laptops, All-in-one PCs, Gaming Desktops,Accessories and Creator series, while also dedicating an experiential zone for growing gamers community in India.

This newly launched Hybrid store is the 1stin the city and the 3rd store in Tamil Nadu.Commenting on the unveiling of the first Hybrid store in Coimbatore,Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India“We are elated to announce our 1stHybrid store in Coimbatoretoday.To cater to the needs of every market, we are targeting cities across the country to establish as many touchpoints as possible and give comfort along with accessibility to our customers.

With our unique offering, the ROG gaming zone, we are confident that the customers will have a seamless hands-on experience at the store.To ensure customer queries are heard and attended to, the brand is ensuring its customer service centres are designed and renovated perfectly thereby more than 100 stores are branded as per modern design requirements & aesthetics.

All ROG Stores are equipped withFREE gaming zones to have a hands-on even on high-end gaming laptops.The brand is also extending a similar service even on large format stores – recently started at select Vijay Sales outlets.

The company has also been making notable strides in bolstering its ROG portfolio with the introduction of technology-first innovations and foraying a line-up that addresses and presents users with an opportunity to elevate their experience. ASUS recently launched ROG ally X, a gaming console and further expanded its diverse ROG portfolio with the addition of new models to the ROG and TUF Family, including –Zephyrus G16 and TUF Gaming A14all of which offer exceptional gaming experiences by creating synchronicity between modern technology, innovation, and versatility.

Paired with the best gaming displays and an incredible cooling solution, ROG continues to push the bar to deliver immersive high-performance experiences for one to seamlessly play, stream and create.

Store Address: 41, 10TH STREET, Dr Rajendra Prasad Rd, CORNER, Tatabad, Gandhipuram, Tamil Nadu 641012