Trending Now
- Alliance talks between AIADMK and BJP are ongoing. An announcement will be made at the right time – Union Home Minister Amit Shah.
- Vijay spoke about TVK vs. AIADMK only to motivate party workers – AIADMK General Secretary Edappadi K. Palaniswami.
- South Indian audiences are not interested in Hindi films, which is why they don’t succeed – Salman Khan.
- KL Rahul joins Delhi Capitals; the team will face Hyderabad tomorrow.
Coimbatore
Sivraj Mills eyes national footprint in two years
April 27, 2018
Coimbatore : Sivaraj Spinning Mills, manufacturers of Chennis brand of men’s wear, aims to become a nationally known player by expanding across the country in the next two years.
The brand at present is confined to Tamil Nadu, Andhra Pradesh, Karnataka, Punjab and Telengana and hopes to spread across Western markets like Mumbai, Pune and Ahmedabad by the end of this fiscal, company Executive Director K Sivaraj told reporters here.
ALSO READ : Kovai Kutralam, a must-see adventure spot near Coimbatore
Depending on the success it would spread to the northern and eastern markets in the next financial year and by 2020 Chennis would be a national brand with the presence in all four regions, he said.
The company was currently covering 500 active multi-brand outlets which would be enhanced to 3,500 by the end of this fiscal, CEO Subroto Pal said.
With e-commerce growing at 300 per cent year on year, the company had partnered with top six e-commerce firms and also planned to cover all top15 retailers of the country, he added.
