The International Convention for Wedding Fraternity (ICWF) which is considered as Asia’s biggest wedding convention was held at Raffles and Fairmont Jaipur between 20.9.2024 – 22.9.2024.

This is a premier event in the global wedding industry in which industry pioneers, thought leaders and emerging talent all gathered under one roof for the three days and sketch out a framework that can act as a blueprint for future transformations of the weddings business in India and for India.

Reshma Srijay of Flora Wedding Planners, Coimbatore, was one of the featured speakers at the ICWF 2024 , where she shared the dais with panelists Aashna Parekh from Delhi, Bhawana Charan from Jaipur, and Ashima Arora from Delhi who together discussed on the theme ‘Colors of India’.

Reshma’s talk focused on the unique aspects of South Indian weddings, particularly in Tamil Nadu, where eco-friendly practices are deeply rooted in tradition.

She highlighted how, despite the increasing grandeur of weddings, sustainability remains central to the region’s celebrations. From using natural materials like banana leaves and flowers to implementing minimal waste practices, South Indian weddings strike a balance between opulence and environmental consciousness, preserving both cultural heritage and ecological mindfulness.